https://venturefizz.com/stories/boston/wasabi-taking-tech-giants-hot-storage
> After a 3 month process of trying out 200 different names, they landed on Wasabi. “We chose Wasabi because what we are doing is hot,” Friend says of the branding. “It’s a word that’s known around the world.”
データの種類にはリアルタイム性重視のhotと保管性重視のcoldがあって（ http://tsubolog.c-brains.jp/17/10/10-165347.php ）、Wasabiはhot側を扱うサービスなので、香辛料としてのhotとかけた、って感じなのかな。カプサイシン系の辛味と一緒にすんなと思わんでもないけど