We'd opposed #Google 's 'dangerous' Web integrity API proposal. Now they are backing off!
This is massively positive for the neutrality of the open Web. Though Google is so heavily driven by its interests rather than the benefit of the Web in general, it remains to be seen (and we strongly suspect it won’t take long) what they choose to replace it with.
Are they, for example, preparing a seemingly less obnoxious spec that is actually just as harmful to users (as they did with #FLOC & #Topics )?
It is highly suspicious that it coincides with their recent announcement to move from pay-per-click to pay-per-impression for ads.
Generally, Google hasn’t shown itself to be a trustworthy custodian of the web & we can’t let this apparent victory lure us into resting on our laurels.
A strong diversity of browsers & browser engines is going to be crucial to counteract any future attempt by a single party to dictate the future of the web.
For more on this, head to our blog. ⬇️
https://vivaldi.com/blog/googles-new-dangerous-web-environment-integrity-spec/
